Selling during the Holidays

The holiday season is upon us! For Sales professionals, this time of year presents unique challenges for maintaining focus and sales productivity. The holidays are traditionally a time when people throw work aside and focus on their loved ones. While it may seem impossible to keep your sales high during the holidays, there is hope for you yet. You can take control, maintain focus and close deals; the key is to stay true to your processes, but with a creative twist. Still not convinced that selling during the holidays is a good idea?

Here are 5 reasons to sell during the holidays:

  1. Time of Internal Reflection

The end of the year is often a time when management teams get together and reflect on the year. As a result, they may be more in tune with their pain points, and thus more willing to make buying decisions. There is nothing better than a customer realizing they have a problem that needs to be resolved

  1. New Year, New Budget, New Opportunities

Another common theme of these year-end management meetings is planning for the upcoming year. In the new year, there is new budgets to be discussed. Getting your hat in the ring early, while these discussions are taking place, can secure you a sale now with invoices laid out for the new year.

  1. Leverage Q4 crunch time

The pressure is on in Q4 to complete all the projects that were laid out in Q1. This means companies are motivated to make decisions they were previously procrastinating on.

  1. Time to Reflect and say Thank you

The holidays present a unique opportunity to call every prospect and customer with well wishes and thanks. Calls like these are an easy and low pressure way to open a communication stream and a new opportunity. As an added bonus, it makes you and your company look good.

  1. Decision Makers take time off

Decision makers often have the most vacation time left to burn at the end of the year. This means your calls, that normally don’t make it through, may just get through.

Contrary to traditional thinking, the holiday season is a great time to be selling. Stick to your guns and stay motivated despite the temptation to kick back and relax. Let your competitors relax, while you get it done.

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